This Privacy Statement answers the following questions:
- What information does LearnSmart gather about you?
- How does LearnSmart use your personal information?
- How do we use "cookies" and "IP Addresses"?
- Will LearnSmart disclose any of your personal information?
- What kind of security measures do we take to protect your information from accidental loss or disclosure?
- Will LearnSmart use your information for direct mailings?
- How can you deactivate your account or correct or revise information that we have about you?
- How do we respect children's privacy?
- What else should you know about your privacy?
What Information Does LearnSmart Gather About You?
LearnSmart collects information about our users so that we can provide a more interesting and useful service as well as more appropriate advertising. We may ask for your name, email address, or other information at times, such as when you download one of our free demos or enter promotions sponsored by LearnSmart and/or our partners. Sometimes we conduct surveys, too, although you don't have to respond to them.
If you use our recommendation service to suggest our products or services to a friend, you will need to provide us with your friend's email address and your email address as a return address. LearnSmart will automatically send this person a one-time email, attaching information about the product or service. We will also invite him or her to visit our site. We will not use these email addresses for any other purpose.
We also collect IP addresses for site security and to help us understand how people use our sites so that we can improve our sites and our users' overall experience. For similar quality reasons, we use a feature known as a "cookie." Cookies contain bits of information that Web sites transfer to your computer's hard drive for record-keeping purposes. Cookies can make the Web more convenient by storing information about your preferences on a site. Although we may assign your browser a cookie, it doesn't tell us who you are. Only you can do that. We discuss cookies later in this Privacy Statement.
Besides cookies, we may also use tiny electronic images (called "single-pixel GIFs" or "Web beacons"), which allow us to count users who have visited specific pages or access certain cookies. We may use single-pixel GIFs in the following ways:
- To count and recognize users.
- To conduct research on behalf of some partners on their Web sites and for auditing purposes.
- To determine aggregate information about users, including demographic and usage information.
- When we send HTML-formatted email messages (messages resembling Web pages that include graphics), we may include single-pixel GIFs to determine which email messages were opened and/or acted upon.
- Partners or advertisers that serve ads on our site may also use single-pixel GIFs in their advertisements. In general, any electronic image viewed as part of a Web page, including an ad banner, can act as a Web beacon.
How Does LearnSmart Use Your Personal Information?
LearnSmart collects personal information to provide you, the user, with the best and most personalized experience. In short, by knowing a little about you, LearnSmart can deliver more relevant content and advertisements to you.
Sometimes we ask for personal information when providing special features and services. If you don't want to give us that information, you certainly don't have to, but you may not be able to take advantage of certain products or services. For example, you can’t download activate one of our free demos without first entering your email address.
We will occasionally send you discount alerts and notices about products and services that we think may interest you. If you'd prefer us not to send you those notices, simply unsubscribe directly from one of our emails. Subsequent use of product or services that require personal information, as described above, may resubscribe you to receive additional discount alerts and notices about our products.
How Do We Use IP Addresses and Cookies?
Your Web browser or email application automatically provides your Internet Protocol address ("IP address") to other computers with which you communicate over the Internet, so that they know where to send you information. We receive an IP address each time you view one of our Web pages or use one of our products, because the browser automatically reports it to us.
We may use IP addresses for various purposes, including:
- Diagnosing service or technology problems
- System security
- Sending the most appropriate advertising
- Studying how people use our site and products and how we can improve it
Cookies are used on our sites in the following ways:
- We or some of our advertisers may use to measure advertisement effectiveness of discount alerts and notices about products sent to our users. When you shop for products or services on our site, cookies help us keep track effectiveness of promotions on our site and others.
Will LearnSmart Disclose Any of Your Personal Information?
LearnSmart will not disclose any personally identifiable information about individual users, except as described in this Privacy Statement.
If you buy something from us, we will disclose your personal information to the extent necessary to fulfill your order and charge your credit card (if applicable). We may use a fulfillment company to fill and ship your order (excluding products you download directly from our site) and a credit card processing company to verify your card number and process the transaction. We may also give your information to a delivery or postal service so they can get your order to you.
If you use our recommendation service to recommend one of our products or services to a friend, LearnSmart will automatically send this person a one-time email. The email address you give us will appear on the "From" line of the email, thereby disclosing this information to whomever opens and reads the email.
We may disclose your personal information as required by applicable law, or in response to legal process, to protect the rights or property of LearnSmart, or to protect the safety of LearnSmart, our users, or others.
We may disclose personal information in some other limited circumstances, but we will specifically describe them to you when we collect the information, such as in the rules of a contest or a new service. For example, if we're going to give personal information to a contest's sponsor, we'll disclose it when you sign up for the contest, so that you can decide whether to enter.
With your consent, we may disclose personal information you provide in surveys or email about our products. For example, if you complete the survey at the end of one of our demos and provide comments and you name & location, we may use these comments in advertising on our site or other sites.
What Kind of Security Measures Do We Take to Protect Your Information From Accidental Loss or Disclosure?
LearnSmart is committed to protecting your personal information. We store information you provide us on our secure servers. Further, the information you provide when making a purchase is encrypted with SSL technology.
Will LearnSmart Use Your Information for Direct Mailings?
If you use a LearnSmart demo or Preview Edition product, we will send you information about that product and other products and services we feel may interest you. Only LearnSmart and its partners in co-branded products (or people working on our behalf and under confidentiality agreements) will send you these notices. If you do not want to receive such offers and mailings, you can unsubscribe at any time. Follow the instructions at the end of the email.
How Do We Respect Children's Privacy?
Our sites and products are not directed at children under the age of 13. We operate our sites in compliance with the Children's Online Privacy Protection Act and will not knowingly collect or use personally identifiable information from anyone under 13.
Changes to This Privacy Statement
Last Updated: October 18, 2011
We may change this Privacy Statement at any time, but we'll give notice of any material change.